Salary:
Negotiable
Company:
Convergence Services - HRMS
Role :
Digital and Performance Marketing
Role Category:
Pr / Communications / Journalism / Media And Promotions
Location:
Vidyavihar, Mumbai, India, Asia
Employment Type:
Full time
Duties:
- Creating and executing a strong performance
marketing strategy & execution plan
- Developing and managing digital
prospecting and remarketing campaigns
- Managing budgets and campaigns
across all digital channels to drive strong return on investment and efficient
CPC
- Ensuring successful planning,
execution, optimization for key traffic KPIs via paid channels
- Developing and implementing
comprehensive digital marketing programs across all digital channels including
web, SEO/SEM, database marketing, email, social media and display advertising
campaigns, in line with brand plans and business priorities
- Planning and controlling the
digital marketing budget and spending by allocating budgets to different
channels
- Using A/B testing to optimize
digital marketing performance
- Analyzing the results and
effectiveness of campaigns to deliver actionable insights and recommendations
and generating monthly reports on the digital marketing portfolio.