Duties:

1. Creating and executing a strong performance marketing strategy & execution plan
2. Developing and managing digital prospecting and remarketing campaigns
3.  Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPC
4.  Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels
5.  Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
6.  Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
7.  Using A/B testing to optimize digital marketing performance
8.  Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.